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- The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Read Full Description Read an Excerpt - Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
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Format: Paperback
Pages: 274
Language: English
Publisher: HAchette
Pub. Date: January 1970
ISBN / ID: 0316679070
ISBN-10: 0316679070
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