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Key Concepts in e-Commerce

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Key Concepts in e-Commerce

by Alan Charlesworth

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  • E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.
  • Format: Paperback
    Pages: 240
    Language: English
    Publisher: Palgrave Macmillan
    ISBN / ID: 9780230516717

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